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BANQUETS, CORPORATE CATERING AND FOOD SERVICE
Marketing for CATERING SERVICES

Catering Business Strategy

- Wedding conversion cycle: 3–8 months from first contact to signed contract — systematic follow-up is essential
- Cycle for corporate catering: 2–6 weeks
- The free menu tasting as a conversion offer: the most effective tactic in the industry for closing wedding contracts — it generates emotional commitment before payment
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